Understanding Funnel Steps - Pages Options
The Pages Tab in the funnel editor provides a comprehensive set of tools to create, edit, and optimize individual pages within your funnel. This tab is divided into multiple sub-tabs, each with distinct functions to help you manage and enhance your funnel's performance. Below is a detailed guide to each sub-tab:
Page Overview
The Overview sub-tab provides a summary of the current page. It is a central place to view the existing page design and split testing options.
Functions:
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Displays the current page design with a preview option.
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Offers an Editor button to make changes to the page design.
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Allows you to initiate a Split Test to compare variations of your page for optimization.
Page Options
The Options sub-tab enables you to configure general settings and SEO for the page. This section is vital for tailoring the page’s structure and optimizing it for search engines.
Functions:
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General Settings:
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Page Name: Set the name of the page.
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Path: Define the URL path for the page.
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Status: Toggle between publishing and draft modes.
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SEO Settings:
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Page Title: Add a title for better visibility on search engines.
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Keywords: Insert relevant keywords to improve SEO.
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Description Meta Tag: Add a detailed description for search engine snippets.
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Social Sharing:
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Social Image Title and Description: Define how the page appears when shared on social platforms.
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Social Image URL: Upload an image for social sharing.
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Redirect:
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Enable redirection to another page if needed.
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Autoresponder
This sub-tab allows you to connect autoresponders to the page to automate email marketing tasks.
Functions:
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Integrate autoresponders like Mailchimp or ActiveCampaign.
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Set up triggers to automatically send emails based on user actions.
Learn how to configure Autoresponder services here
Versions
The Versions sub-tab helps manage and restore previous versions of the page. This is useful for reverting to an earlier design or testing phase.
Functions:
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View the history of saved versions with timestamps.
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Preview and restore any previous version.
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Maintain a backup of your work for added flexibility.
Pixel
The Pixel sub-tab allows you to configure tracking pixels on the page. This helps in gathering valuable data for analytics and ad performance tracking.
Functions:
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Enable tracking pixels for platforms like Facebook and Google Ads.
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Select specific events to track, such as page views, add-to-cart actions, and more.
Learn more about adding pixels here
Facebook Pixel
This sub-tab focuses specifically on Facebook Conversions API Pixel integration for tracking user actions and optimizing ad campaigns.
Functions:
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Toggle specific Facebook Pixel events, such as lead generation, purchase events, and registration completion.
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Use the data to create custom audiences and retarget users.
Learn more about adding Facebook Conversions API here
Pop-Up
The Pop-Up sub-tab allows you to create and enable pop-ups for the page. These can be used for collecting leads or guiding user behavior.
Functions:
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Button Pop-Up: Trigger a pop-up when a button is clicked.
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On Load Pop-Up: Display a pop-up when the page loads.
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On Exit Pop-Up: Show a pop-up when the user attempts to leave the page.
Spin Wheel
The Spin Wheel sub-tab is designed to gamify the user experience by offering a spin-to-win feature.
Functions:
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Enable the spin wheel to allow visitors to win discounts or offers.
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Configure the spin wheel settings in the builder to align with your campaign strategy.
Each sub-tab in the Pages Tab offers specific tools to maximize the functionality and user engagement of your funnel pages.